Mandrake's Magic Club: Difference between revisions

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|Country= [[Image:mini_usa.gif]] USA / English
|Country= [[Image:mini_usa.gif]] USA / English
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In 1948 Wilbur-Suchard Chocolate Company, Inc started the "Mandrake's Magic Club".
Mandrake's Magic Club from 1948 have a picture with the same image of Mandrake as used in newspaper advertisements for the radio show.  
The logo used for the club, where Mandrake's wand emits lightning similar to radio signals, indicates that the club has something to do with the [[Mandrake the Magician (Radio Show)|radio serial]] from 1940-1942. Like the similar [[Taystee Bread Company|''Taystee Bread'']] [[Mandrake Magicians Club|club]], the sponsor for the radio serial in the early 40s.  


==Membership Package==
==Membership Package==
 
On the back of a milk chocolate there is an ad for the "Mandrake's Magic Club". One could join the club sending 15¢ plus 2 Suchard Almond, Milk or ''Crisp'' Chocolate bar wrappers to Suchard ''(P.O. Box no 261, New York 8, N.Y.)''. Limited to May 31, 1949, the members would receive:
===Membership Card and Club Pin===
*A two-pice trick which changes a magic coin into a dime.
 
*Mandrake's illustrated Magic Book - How to do his ten best tricks.
*Colorful membership button in Mandrake's Magic Club.
*Certificate of membership signed by Mandrake.
<gallery>
<gallery>
Image:club-1948-membercard.jpg
Image:club-1948-suchard-mc.jpg|''Milk chocolate bar''
Image:club-1948-pin-02.jpg
Image:mtm-coin-shell-01.jpg|Mandrake's Magic Coin
Image:club-1948-paper-01.jpg|Mandrake's Story of Magic
Image:club-1948-paper-01-inside.jpg|''inside pages''
Image:club-1948-pin-02.jpg|Club Pin ''<small>(made by L J Imber Co, Chicago)</small>''
Image:club-1948-membercard.jpg|Membership Card
</gallery>
</gallery>


===Mandrake's Story of Magic===
===Mandrake's Magic Coin===
There is a leaflet issued in 1948, "Welcome to Mandrake's Magic Club!", with instructions on how to use the Magic Coin. On the back a coupon offering more Mandrake Kits - with expiration date of January 31, 1949.
 
==Mandrake the Magician over WCRS==
From May 1947 WCRS in Greenwood South Carolina aired a Mandrake radio serial sponsored by Diximaid Ice Cream. It is unknown if the radio serial was a replay of the original serial and if it still was aired in 1948.
<gallery>
<gallery>
Image:club-1948-paper-01.jpg
Image:add-radio-serial-1947.jpg|from 1947<br>Greenwood, South Carolina
</gallery>
</gallery>


===Mandrake's Coin Shell===
==Note==
A slightly smaller coin will fit inside the "coin shell", so it's easy to make a coin appear or disappear.
At [http://users.pullman.com/fjstevens/tokens/tokens/5437.html Forrest's Token Page] it is suggested that the ''coin shell'' is:
 
*from the "Taystee Bread" club in 1941
The token was listed in a catalogue of magic tokens; TAMS journal V.18 #5 Oct.1978 (part 2). It is # MT236 issued 1941 and the insert was a US 1 ct with the tail side ground down.
*from one of the "Mandrake the Magician" [[Mandrake the Magician - Magic Kit|Magic Kit]] from 1949 to 1957.
 
*a candy premium put out by the Suchard Chocolate company.
There is uncertainty about the origin of this token. Some suppose it originates from one of the [[Mandrake the Magician - Magic Kit|magic kit's]] that were made ​​in the years 1949 to 1957.  
At [http://bryan-keith.angelfire.com/details/13158.html Bryan-Keith Taylor's Magic Collection]:
 
*Kuethe, F. William Jr. ''Magicians' Tokens And Related Items - An Illustrated check-list with estimates of values and rarities'', TAMS Journal, Volume 18, Number 5, October 1978, (Part Two):
But the similarity between this token and the "Mandrake's Magic Club" badge indicates that this has something to do with the [[Mandrake the Magician (Radio Show)|Radio Show]]. The coin shell could be a premium for "Mandrake's Magic Club" late 40s or [[Taystee Bread Company|Taystee Bread's]] [[Mandrake Magicians Club]] early 40s. Another possibility is that the token could be a candy premium put out by the Suchard Chocolate company about the same time the radio show was aired.
**Magic Token-Mandrake the Magician-MT236-Shell coin-Suchard Chocolate Premium-
 
**Magic Token-Mandrake the Magician-MT236 This was a shell coin made by S.S. Adams, as part of a Suchard Chocolate magic kit done in the early 1940s. This would fit over a US dime, and a magnet in a block of wood would pick up the shell, revealing the dime.
<gallery>
***Extras Limited Minting, Promotional Item, Rare
Image:mtm-coin-shell-01.jpg
</gallery>


==See also==
==See also==
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{{Non-Comics}}
{{Non-Comics}}
[[Category:Adaptations|Club 1948]]
[[Category:Adaptations|Club 1948]]
[[Category: Memorabilia|Club 1948]]

Latest revision as of 15:46, 27 March 2022

1948-club.jpg
Country: Mini usa.gif USA / English


In 1948 Wilbur-Suchard Chocolate Company, Inc started the "Mandrake's Magic Club". The logo used for the club, where Mandrake's wand emits lightning similar to radio signals, indicates that the club has something to do with the radio serial from 1940-1942. Like the similar Taystee Bread club, the sponsor for the radio serial in the early 40s.

Membership Package

On the back of a milk chocolate there is an ad for the "Mandrake's Magic Club". One could join the club sending 15¢ plus 2 Suchard Almond, Milk or Crisp Chocolate bar wrappers to Suchard (P.O. Box no 261, New York 8, N.Y.). Limited to May 31, 1949, the members would receive:

  • A two-pice trick which changes a magic coin into a dime.
  • Mandrake's illustrated Magic Book - How to do his ten best tricks.
  • Colorful membership button in Mandrake's Magic Club.
  • Certificate of membership signed by Mandrake.

Mandrake's Magic Coin

There is a leaflet issued in 1948, "Welcome to Mandrake's Magic Club!", with instructions on how to use the Magic Coin. On the back a coupon offering more Mandrake Kits - with expiration date of January 31, 1949.

Mandrake the Magician over WCRS

From May 1947 WCRS in Greenwood South Carolina aired a Mandrake radio serial sponsored by Diximaid Ice Cream. It is unknown if the radio serial was a replay of the original serial and if it still was aired in 1948.

Note

At Forrest's Token Page it is suggested that the coin shell is:

  • from the "Taystee Bread" club in 1941
  • from one of the "Mandrake the Magician" Magic Kit from 1949 to 1957.
  • a candy premium put out by the Suchard Chocolate company.

At Bryan-Keith Taylor's Magic Collection:

  • Kuethe, F. William Jr. Magicians' Tokens And Related Items - An Illustrated check-list with estimates of values and rarities, TAMS Journal, Volume 18, Number 5, October 1978, (Part Two):
    • Magic Token-Mandrake the Magician-MT236-Shell coin-Suchard Chocolate Premium-
    • Magic Token-Mandrake the Magician-MT236 This was a shell coin made by S.S. Adams, as part of a Suchard Chocolate magic kit done in the early 1940s. This would fit over a US dime, and a magnet in a block of wood would pick up the shell, revealing the dime.
      • Extras Limited Minting, Promotional Item, Rare

See also

Mandrake Magicians Club