Heintje

Heintje
First issue
Country/language:	Netherlands / Dutch
Publishing company:	Albert Heijn
Publishing years:	1967 - 1969
Issues:	60
Format:	Newspaper, color

Heintje was published by the Dutch publisher Albert Heijn N.V., Zaandam in the Netherlands from January 1967 to May 1969.

History

"Albert Heijn BV", the largest Dutch supermarket chain - named after his founder Albert Heijn(1865-1945)- has published a comics magazine for youth, Heintje, in the years 1967 to 1969. It was distributed in the supermarkets of the chain at a very affordable price (12 cents with the purchase of margarine or butter articles).

The first issue on January 26,1967 was free and printed at 600.000 copies, a big number for this kind of distribution and also when considering a global population of around 12 210 000 people at the time.

The magazine presents various articles and comic characters, such as "Mandrake de Magiër" (Mandrake the Magician), "De Fantoom" (The Phantom), "Geheim X-9" (Secret Agent X-9), "Brick Bradford", "Dokter Kildare" (Doctor Kildare) and on. The newspaper was issued every 14 days until 1969. The newspaper then was renamed to Heintje Jeugdkrant with a weekly publication run.

Issue overview

Issues with Mandrake

Title	US Title	Issues	Comment
"Het vliegende Paard"	"The Flying Phantom"	1, 2, 3, 4, 5
?	?	13, ?... , ...
?	?	?... , 19..., ?... , ...
?	L'amico dei topi	28, 29 ,	Italian made story

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Launching advertisements and Press ads

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  newspaper ad for free launching of issue #1

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  advertisement in newspaper "Provinciale Zeeuwse Courant" (January 26, 1967)

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  Press advertissement for issue #13 "Mandrake is back"

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  Press advertissement for issue #19

Various views

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  "Heintje" presentation at the supermarket checkouts